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Are You Making This One Critical Developer Marketing Mistake? Odds Are: Yes.

There’s one critical developer marketing mistake I see nearly every company making, from small to large. While it won’t sabotage your entire developer outreach effort, if you’re making it you’re definitely not getting the results you could. Here’s the worst part: avoiding it requires constant vigilance and attention to every single thing you […]

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The Internet of Things for Marketers: Four Keys

The Internet of Things (IoT) seems like a buzzword, a trend, and sometimes just hype. Well, the phrase is all three of those things. But there are four keys to understanding the Internet of Things for marketers and technologists that illuminate its importance. Understanding these four keys will help with planning and perspective. First, marketers […]

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Developers: Trends to Watch 2016

At the 2015 SAP TechEd in Las Vegas, I spoke to a room full of developers (and thousands more online) about key trends for them to watch in 2016. I enjoy speaking with developers about trends and how to understand the larger context in which technical innovation happens. Check out […]

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Developers: Trends to Watch 2015

At the recent SAP TechEd/d-Code in Las Vegas, Jeff had the chance to talk to a room full of developers (and thousands more online) about key trends for them to watch in 2015. We’ve found value in educating developers about trends and how to understand the larger context in which technical […]

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