In a recent conference, I talked to a room full (really full, like standing-room-only full) of developers about skills and trends that’ll boost their career in 2018. They just might help you as well. Developers: boost your career in 2018 by watching this short presentation. Even one tip might be […]
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Today, nearly every technology company has some involvement in the “cloud,” but an international patchwork of outdated and conflicting privacy laws on how law enforcement can access our online data threatens the entire industry. In the U.S. Senate, Senators such as Utah’s Senator Hatch have led the pressure on Congress to establish […]
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There’s one critical developer marketing mistake I see nearly every company making, from small to large. While it won’t sabotage your entire developer outreach effort, if you’re making it you’re definitely not getting the results you could. Here’s the worst part: avoiding it requires constant vigilance and attention to every single thing you […]
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In 2014, Jeff sat down with Apigee’s Scott Regan at Apigee’s I Love APIs conference and created this video, which touches on many key elements of Developer Marketing Best Practices. While the video not brand new, neither are Jeff and Scott, and the principles discussed are timeless. Neither Jeff nor Scott […]
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The Internet of Things (IoT) seems like a buzzword, a trend, and sometimes just hype. Well, the phrase is all three of those things. But there are four keys to understanding the Internet of Things for marketers and technologists that illuminate its importance. Understanding these four keys will help with planning and perspective. First, marketers […]
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At the 2015 SAP TechEd in Las Vegas, I spoke to a room full of developers (and thousands more online) about key trends for them to watch in 2016. I enjoy speaking with developers about trends and how to understand the larger context in which technical innovation happens. Check out […]
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At the recent SAP TechEd/d-Code in Las Vegas, Jeff had the chance to talk to a room full of developers (and thousands more online) about key trends for them to watch in 2015. We’ve found value in educating developers about trends and how to understand the larger context in which technical […]
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